I performed CRM Analytics with RFM segmentation and CTLV calculation. Based on these, I applied a Clustering algorithm to segment customers as an unsupervised learning. Based on RFM, CLTV and Clustering labels, I calculated the final score as a target. And, then I applied a Classification algorithm as a supervised learning to predict customer segmentation.

Skills

CRM Analytics

RFM Segmentation

CLTV Calculation

Scikit-learn

XGBoost

Pandas

Matplotlib

Seaborn

Numpy

Math

Datetime

Lifetimes

Un/supervised ML

EDA

Clustering

Plotly