Brand assets and usage guidelines

1. Logotype Construction
2. Terminology
3. Logo construction
4. Logo Usage
5. Fonts
6. Logo Downloads

The distance between the x and the inside part of the swoop is one unit (1x). This is used to create the same space between the letters in the wordmark. The XMTP is 1.5x away from the x mark. The space outside of the logomark is 3x (top and bottom, left and right).

The logo is the symbolic x mark, accompanied with the wordmark. Together, this makes the logotype.

The X-Mark serves as the center piece of the logo. The bottom right part of the x extends and connects to the circular path going up and around, ending in a swoop.

A variety of examples of what NOT to do to the logo.

Mint Grotesk is our primary header font. As stated on the Future Fonts description, "Mint is a display Grotesk with an eccentric personality."

Clone this repo and in the assets/ folder, you'll find both PNG and SVG versions of the XMTP logo.

More guidelines to be added.