Topic: marketing-analytics Goto Github

👇 Here are 253 public repositories matching this topic...

aadimangla / mall-customer-segmentation
marketing-analytics,Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways. You can provide different value propositions to different customer groups. Customer segments are usually determined on similarities, such as personal characteristics, preferences or behaviours that should correlate with the same behaviours that drive customer profitability.
User: aadimangla
clustering-models machine-learning-algorithms data-science kmeans-clustering hierarchical-clustering marketing-analytics customer-segmentation

adil-w / digital-marketing-analytics
marketing-analytics,A repo of my marketing analytics projects that cover digital attribution models and social media analytics.
User: adil-w
r marketing-analytics social-media-analysis attribution-model twitter-sentiment-analysis

adityaprakash-bobby / sih2019
marketing-analytics,Smart India Hackathon 2019
User: adityaprakash-bobby
django analytics arima-model predictive-analytics plotly-python plotly marketing-analytics visualization

alekseishar / portfolio
marketing-analytics,Marketing analytics with Python, churn prediction, AB testing, RFMT segmentation, cohort analysis, customer lifetime value
User: alekseishar
machine-learning marketing-analytics ab-testing clustering data-science

anita-owens / machine-learning-r
marketing-analytics,End-to-end marketing and business analysis projects utilizing machine learning and statistical analysis techniques using the R programming language.
User: anita-owens
marketing-analytics anova-analysis experiments business-analytics marketing-campaigns marketing machine-learning programming-language data-science data-science-portfolio

at-tan / dynamic_customer_analytics
marketing-analytics,Crafting & testing a dynamic Recency-Frequency-Monetary model as published in Towards Data Science on Medium.com
User: at-tan
Home Page: https://towardsdatascience.com/dynamic-customer-analytics-i-9135b2a8854b?sk=4c679e60d4376ccc41714b006ea4da15
rfm-analysis rfm marketing-analytics

banboo-data / r4googleads
marketing-analytics,R client library for the Google Ads API
Organization: banboo-data
Home Page: https://banboo-data.github.io/r4googleads/
r google-ads-api marketing-automation marketing-analytics

caesarmario / mall-customers-clustering-analysis-using-sas-enterprise-miner
marketing-analytics,This repository contains mall customers clustering analysis. This repository also uses SAS Enterprise Miner to perform clustering and identify each cluster's characteristics. Full explanations about this repository can be seen on: https://medium.com/@caesarmario/mall-customers-clustering-analysis-da594bd2718b
User: caesarmario
cluster-analysis clustering clustering-algorithm clustering-analysis clustering-evaluation clusters marketing marketing-analytics sas sas-enterprise-miner segmentation

daniel-isidro / customer_segmentation
marketing-analytics,Customer Segmentation Analysis with RFM, using Python and Power BI.
User: daniel-isidro
marketing-analytics sales customer-segmentation

dixitamol / banking_clv_crm
marketing-analytics,Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer profitability is expected, along with a theoretical rational for these hypotheses and test the hypotheses. Multiple independent variables very tried to come up with some meaningful conclusions.
User: dixitamol
customermanagement clv cltv spss spss-statistics linear-regression multilinear-regression multiple-linear-regression regression-models banking

edwinnglabs / karpiu
marketing-analytics,Karpiu is a package designed for marketing mix modeling by calling Orbit from the backend. Karpiu is still in its beta version. Please use it at your own risk.
User: edwinnglabs
Home Page: https://edwinng.com/karpiu/
bayesian budget-optimization marketing-analytics marketing-mix-modeling python time-series

elbwalker / walkeros
marketing-analytics,Unified and privacy-centric event data collection for digital analytics
Organization: elbwalker
Home Page: https://www.elbwalker.com/
data-capture measurement event-tracking tagging user-behavior vendor-agnostic data-collection first-party marketing-analytics product-analytics

gitakartika / customer-segmentation-analysis-product-recommender-system
marketing-analytics,Analyse customer segmentation, sentiment on product review, and built a product recommender system
User: gitakartika
product-recommendation customer-segmentation spatial-analysis market-data marketing-analytics sentiment-analysis heatmap delivery delivery-estimation promo

gokulsan / digitalmarketingconcepts
marketing-analytics,A Creative Compilation of Knowledge Collectives about Digital Marketing
User: gokulsan
digital marketing-analytics marketing-automation marketing-tools

grouparoo / grouparoo
marketing-analytics,🦘 The Grouparoo Monorepo - open source customer data sync framework
Organization: grouparoo
Home Page: https://www.grouparoo.com
apis communication docker email events grouparoo hacktoberfest integration-framework low-code marketing marketing-analytics marketing-automation marketing-operations marketing-tools nodejs push-notifications reverse-etl self-hosted typescript

groveco / django-segments
marketing-analytics,A segmentation engine for Django user models
Organization: groveco
python django segmentation redis analytics-tracking python3 marketing-analytics marketing-tools

harshbg / shaving-blades-analysis
marketing-analytics,An analysis of the shaving blades market in the United States.
User: harshbg
sas analytics predictive-modeling predictive-analytics marketing-analytics

iamcici0424 / marketing-mix-models
marketing-analytics,This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.
User: iamcici0424
marketing-mix-modeling adtech marketing-analytics

iqbalhanif / marketing-campaign-analytics
marketing-analytics,Marekting campaign analytics by using machine leraning for classification and clustering
User: iqbalhanif
machine-learning classification clustering marketing-analytics python

jerednel / markov-chain-attribution
marketing-analytics,A PoC for a fractional attribution model leveraging first order Markov Chains.
User: jerednel
python markov-chain-attribution marketing-analytics attribution

joemoceri / google-analytics-service-dotnet
marketing-analytics,This is a C# .NET service wrapper for Google Analytics Reporting v4 that accepts Metrics, Dimensions and other parameters and returns a DataTable with the result.
User: joemoceri
Home Page: https://joemoceri.github.io/google-analytics-service-dotnet/
metrics google-analytics analytics google-analytics-api google-api google-apis reporting reporting-tool reports marketing

k-bosko / clv_prediction
marketing-analytics,Predicting Customer Lifetime Value
User: k-bosko
marketing-analytics clv lifetime-value

k-bosko / purchase_analytics
marketing-analytics,Brand Choice, Revenue and Descriptive Statistics by Customer Segments
User: k-bosko
marketing-analytics eda

k-bosko / purchase_prediction
marketing-analytics,Price Elasticities and Purchase Incidence Model
User: k-bosko
marketing-analytics price-elasticity

karanm14 / data_analysis
marketing-analytics,Notebooks on some of the past data analysis and data science projects I've done
User: karanm14
data-analysis data-visualization feature-engineering data-science marketing-analytics

kimonokimo / marketing-analytics-and-business-intelligence
marketing-analytics,This repository contains my academic marketing and customer data analytics related projects using R and SQL.
User: kimonokimo
rstudio ggplot2 tidyverse dplyr sql teradata colorbrewer tableau tableau-dashboards data-visualization

lovenui / marketing_analysis-aws-spark-sql
marketing-analytics,
User: lovenui
aws aws-rds aws-s3 data-analysis machine-learning marketing-analytics spark

marmiskarian / bassmodeldiffusion
marketing-analytics,A Python package for the Bass Diffusion Model for forecasting product adoption.
User: marmiskarian
bass-model diffusion-models marketing-analytics package

merchantprotocol / theadslab
marketing-analytics,The Ads Lab - Development Roadmap - Our platform combines with your customer data and ours to de-anonymize your website traffic. Our platform is being used to identity 30% of anonymous website traffic.
Organization: merchantprotocol
Home Page: https://app.theadslab.io
analytics-platform cdp data-science data-visualization marketing-analytics marketing marketing-automation

mickeyuk / map-email-scraper
marketing-analytics,A open source tool for collating publically available contact information for businesses.
User: mickeyuk
advertising api business-card cold-emails csv-export e-mail e-mail-lists google google-api google-cloud

mukulsinghal001 / customer-lifetime-prediction-using-python
marketing-analytics,What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.
User: mukulsinghal001
Home Page: https://mukulsinghal001-customer-lifetime-model-de-streamlit-app-t3zaq6.streamlit.app/
clv ltv data-analysis customer-lifetime-value customer-analytics customer-lifetime bg-nbd marketing-analytics machine-learning customer-segmentation

nicolasmelo1 / marketing-performance-report
marketing-analytics,This is one of the first and main programs i made for 99
User: nicolasmelo1
marketing data-mining database performance-metrics performance-analysis marketing-automation marketing-analytics marketing-statistics data-analysis

parkerj / tinycampaign
marketing-analytics,tinyCampaign is a simple and lightweight newsletter system built on a nice Bootstrap and the Liten framework.
User: parkerj
Home Page: https://tcdemo.us/
newsletter mailing-list campaigns email-marketing newsletter-management newsletter-software marketing-tools marketing-emails marketing-analytics email-marketing-campaigns

popolee0513 / data-science-skills-practice
marketing-analytics,
User: popolee0513
collaborative-filtering data-analysis expectation-maximization kmeans-clustering-algorithm linear-regression logistic-regression machine-learning marketing-analytics matplotlib nltk-python pandas pca-analysis python regular-expression rfm-analysis seaborn spam-classification text-mining

practical-data-science / ecommercetools
marketing-analytics,EcommerceTools is a Python data science toolkit for ecommerce, marketing science, and technical SEO analysis and modelling and was created by Matt Clarke.
User: practical-data-science
ecommerce retail marketing marketing-analytics marketing-tools seo seotools seo-optimization customer customers

rachelpengmkt / marketing-segmentation-rfm-analysis
marketing-analytics,
User: rachelpengmkt
rfm-analysis customer-segmentation customer-analytics marketing-analytics python-script

realtimedatalake / rtdl
marketing-analytics,rtdl makes it easy to build and maintain a real-time data lake
Organization: realtimedatalake
Home Page: https://rtdl.io
open-source data data-engineering data-analysis data-science data-collection product-analytics marketing-analytics customer-data big-data

resquiller-technologies / local-sms-bulk-sms-marketing-api
marketing-analytics,Increase sales and customer satisfaction with smarter SMS campaigns, instant OTPs, notifications, surveys & more
Organization: resquiller-technologies
bulksms sms sms-api sms-gateway sms-messages sms-client sms-notifications sms-service smsc sms-sdk

route1io / route1io-python-connectors
marketing-analytics,Connectors for interacting with popular APIs and services used in marketing analytics via clean and concise Python code.
Organization: route1io
Home Page: http://route1.io
python marketing marketing-analytics api api-connector analytics data python3 data-engineering

rudderlabs / rudder-sdk-js
marketing-analytics,JavaScript SDK for RudderStack - the Customer Data Platform for Developers.
Organization: rudderlabs
Home Page: https://www.rudderstack.com
analytics sdk javascript web hacktoberfest cdp customer-data-platform segment-alternative customer-data customer-data-pipeline

skacem / marketing-analytics-foundations
marketing-analytics,The python version of the lab exercises from the coursera class Foundation of marketing analytics.
User: skacem
marketing-analytics machine-learning customer-segmentation customer-lifetime-value jupyter-notebook marketing-engineering

skupriienko / datacamp-python-exercises
marketing-analytics,Data-Science Python courses from DataCamp
User: skupriienko
python data-science datascience dataanalytics data-analysis dataengineering nlp machine-learning sql pandas numpy seaborn matplotlib courses marketing-analytics vizualisation data

snowplow / snowplow
marketing-analytics,The enterprise-grade behavioral data engine (web, mobile, server-side, webhooks), running cloud-natively on AWS and GCP
Organization: snowplow
Home Page: http://snowplowanalytics.com
snowplow analytics data data-pipeline data-collection product-analytics marketing-analytics snowplow-pipeline snowplow-events

spieredd / market-watcher
marketing-analytics,Market Watcher is a blog about economic-related news 💹
User: spieredd
Home Page: market-watcher.vercel.app
economy blog blogging blogging-site trading finance marketing-analytics econometrics news newsfeed

super-chain / ai-marketer
marketing-analytics,Analyze your marketing data by AI & ML algorithms without a single-line of code.
Organization: super-chain
Home Page: https://www.ai-marketer.tech
ai data-science data-visualization machine-learning marketing-analytics marketing-automation marketing-tools marketingsolutions nlp

valenserimedei / analysis-marketing-campaigns-with-python
marketing-analytics,Welcome to the new era. One of the biggest challenges when studying the technical skills of data science is understanding how those skills and concepts translate into real jobs, like growth marketing. The main idea is to demonstrate how with Python skills you can make the best marketing decisions based on data. In this project, through Python, using packages such as pandas, I perform an analysis of marketing campaigns using machine learning, taking into account the different metrics such as CTR, conversion rate, or retention rate of each social network, to learn how to analyze campaign performance, measure customer engagement, and predict customer churn, to improve company's marketing strategy.
User: valenserimedei
marketing python pandas pandas-python marketing-automation marketing-analytics

vanessaaleung / data-science-notes
marketing-analytics,Data Science Learning Notes
User: vanessaaleung
data-science machine-learning sql statistics probability product-management data-visualization marketing-analytics object-oriented-programming python3

vanessaaleung / ds-case-studies
marketing-analytics,Data Science Case Studies
User: vanessaaleung
ab-testing network-analysis modeling data-science python r case-study gameofthrones text-mining financial-analysis

vkoul / awesome-marketing-analytics
marketing-analytics,:rotating_light: Resources :briefcase: to learn/practice :dart: Marketing analytics :chart: :rotating_light:
User: vkoul
marketing-analytics data-analytics data-science business-analytics

y-bar / mmetrics
marketing-analytics,Easy computation of Marketing Metrics in R
Organization: y-bar
Home Page: https://y-bar.github.io/mmetrics/
r marketing marketing-analytics marketing-tools