Microsoft Store is one place for everything in your life, moving your experience to a safe one and making it accessible from many devices that added to your Microsoft account.
Publishing apps to Microsoft Store is benefit both for users and developers + enterprise. Deploying classic apps, that available in Microsoft Store, with safe methods to a verified environments is trusted by enterprises and users. From the other hand, developer can benefit from "In-App Purchase" (paid features of the app), making its own Insider programs, setting up subscriptions and advertisements.
Microsoft corporation has opened a door to developers of classic apps, the way to publish your app to Microsoft Store. UWP brings a second life for your apps: notifications, full power of trusted UWP/WinRT API, easy debug, easy deploy, additional features.
Learn more about that easy process here.
Best regards,
Innokenty Ivanov,
North-Eastern Federal University student (Master degree).
Programmer, web developer, Microsoft Student Partner.
My e-mail.