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-subscription-customer-or-regular-customer's Introduction

Customer behavior predictions: Subscription based customer or regular customer?

ML with TensorFlow: This is valuable to companies like Dollar Shave Club, Spotify, Pandora, or AmazonPrime that offer free and monthly/yearly subscriptions to services, offers and deliveries.

Highlights

  • Machine learning algorithm that can predict if a customer will become a subscription based customer.
  • The algorithim focuses on customers who are likely to come back and buy again.
  • This model can identify the most important metrics for a customer to come back again on subscription.

BYOD: Bring Your Own Data!

  • This is highly dependant on having a lot of the right data to achieve >90% accuracy.
  • You may need to tweak hyperparams and some code to fit your data properly, but it does work.

Need help integrating this machine learning project into your current business systems?

If Machine Learning for your customers is important to you or your business, please get in touch.

Contact

Email: [email protected]

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