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GitBook outlining how to programmatically run a product portfolio strategy. Since I'm no longer a product manager, this is free to all! :) (https://ria-pacheco.gitbook.io/pmm/)

Home Page: https://ria-pacheco.gitbook.io/pmm/

pmm-gitbook's Introduction

description	cover	coverY
Welcome to my Product Marketing documentation space!	.gitbook/assets/pawel-czerwinski-BPrk2cOoCq8-unsplash.jpg	0

Introduction

Developed from a 7+ year background of shipping technical software products, producing product marketing solutions for early-stage startups, and implementing feedback-focused programs, this documentation space walks through a 4-phase process that enables organic user adoption, outbound & inbound sales growth, and an increased customer lifetime value.

Ria's 4 Phases of PMM

Customer Discovery
Product/Solution Fit
Sales & Marketing Enablement
Go-to-Market Execution

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