CLTV Prediction with BG-NBD and Gamma-Gamma. FLO wants to set a roadmap for sales and marketing activities. In order for the company to make a medium-long-term plan, it is necessary to estimate the potential value that existing customers will provide to the company in the future.
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View Code? Open in Web Editor NEWCLTV Prediction with BG-NBD and Gamma-Gamma. FLO wants to set a roadmap for sales and marketing activities. In order for the company to make a medium-long-term plan, it is necessary to estimate the potential value that existing customers will provide to the company in the future.