Ecommerce company based in New York City that sells clothing online but they also have in-store style and clothing advice sessions. Customers come in to the store, have sessions/meetings with a personal stylist, then they can go home and order either on a mobile app or website for the clothes they want.

The purpose of this project is to decide whether the company should focus their efforts on their mobile app experience or their website inorder to increase their sales.

Source: https://www.kaggle.com/srolka/ecommerce-customers The dataset has Customer info, such as Email, Address, and their color Avatar. Then it also has numerical value columns:

Avg. Session Length: Average session of in-store style advice sessions. Time on App: Average time spent on App in minutes Time on Website: Average time spent on Website in minutes Length of Membership: How many years the customer has been a member.

What should company improve to increase their sale (mobile app, website or length of membership)