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text-mining-search-query's Introduction

Text-Mining-Search-Query

* What is "SearchQueryTextMining.ipynb" about?

 - Python code that (i) segements search queries (search terms) to search words and (ii) summarizes performance metrics of each search word
 - This is a part of a project I'm working on for the search engine marketing team

* What is Search Query/Search Term?

 - A search query/term is a query/term a user enters into a web search engine
 - Search queires/terms used here are from paid search campaigns

* What data would you need to perform search query/term text mining using this Python code?

- Search queries/terms with performance data such as cost, impressions, clicks and conversions
- You can get the data from Google AdWords or Google Analytics

* What are the input and output of this Python code?

- Input: a csv file with performance data of search queries/terms
- Output: a csv file with individual search words, as well as a summary of performance
(cost, clicks, impressions, conversions, click through rate, conversion rate, cost per lead) for each search word

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