This project analyses e-commerce in Brazil using data published by Olist. Online shopping has become increasingly popular in Brazil, as more and more people have access to internet (177.01M,~77% of the population) and mobile devices, facilitating online shopping. In 2023 72.42% of the population have a mobile device, and penetration is forecasted to increase to 97% by 2029 (Statista.com). However, given the countries socio-economic inequality the adoption and growth of e-commerce hasn't been evenly distributed in Brazil. The analysis providing a snapshot view of e-commerce in the country and explores some key indicators. For this purpose three dashboards were created in PowerBI, using data provided by Olist.

The data necessary to load the dashboard is provided, as well the .pbix file. For the map of Brazil use the file br-states.json, as the map keys are the abbreviations of state names, matching our data.

• Files required: -br-states.json. -Olist dataset provided as zip file analysis-brazilian-e-commerce-dataset.zip.
• PowerBI to visualise the dashboards.
• Python (Pandas package) to clean and manipulate dataset.

The dataset was kindly provided by Olist, and can be found here.

To navigate the Customer dashboard you can select the state by clicking on the map of Brazil, or by selecting the appropriate tile to the left of the map. Data should update accordingly. In addition to that, there is a bookmark that focuses on São Paulo. You can navigate the Sellers dashboard by selecting the state on the map. The Products dashboard is static, providing a snapshot view of top selling products and their categories.

Dashboard features include:

• Interactive map of Brazil showing the states.
• Cards showing key figures.
• Histograms ranking the top 10 cities in the selected state.
• Donut chart showing the preferred payment methods.
• Tree map showing a breakdown of product categories and their popularity.
• Two tables ranking the top 10 most and least sold products per category.

Below you'll find a preview of the dashboards.