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digikala-e-commerce-website-customer-purchase-dashboard's Introduction

Digikala Customer Purchase Dashboard

Digikala is an popular Iranian e-commerce company I personally buy a lot from them and in this project I tried to create a dashboard to analyze my purchases.

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Project Overview :

1 - Collecting Data :

I used Digikala's hidden api to collect data, fortunately Digikala uses api to load data and I didn't have much trouble collecting data (there was no scraping :))

What data did I collect ?

  • Orders data

    • id
    • payable_price
    • created_at
    • total_cost
    • shipping_cost
    • discount
  • purchased product data

    • id
    • order_id
    • created_at
    • title_fa
    • title_en
    • image_url
    • category

2 - Preprocess and Feature engineering collected data :

  • Convert order date from Jalali to Gregorian
  • Clean category text
  • save datas into csv

3 - Creating the dashboard using Power BI

For creating dashboard i used Power BI an powerful tool and interactive data visualization software product developed by Microsoft

What i persented in my dashboard :

Note: that all the monetary units presented in this dashboard are in Rials

  • Total Expense (Collection of money spent in Digikala)
  • Purchased Products (Number of products purchased)
  • Orders Count (Number of times ordered)
  • Return Products (Number of products purchased and returned)
  • Total Spent by date (Total spent by year and month)
  • Top 5 purchased categories (Which categories were the most purchased?)
  • 5 most expensive products purchased (The most expensive products bought)

Libraries and software used :

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