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vinshop-retail-analysis's Introduction

VinShop-Retail-Analysis

[SQL - Power BI]

Introduction

VinShop is cooperating with more than 100,000 affiliated grocery stores in 22 provinces and cities and providing 2,000 FMCG products via its mobile app, VinShop is the largest FMCG distributor, via its grocery store digital transformation platform, in the country.

Body

We will analyze data of VinShop to find insightful observations, from then we can identify the business trends

Workflow:

  • Using SQL, I have extracted the most relevant data for upcoming metrics that are important for the report.
  • Using Power BI to visualize data
  • Using Powerpoint to summarize key things that I found as a report.

Conclusion

From the analysis, here are 3 things that I found the most insightful:

  • Thức uống có cồn mang lại doanh thu lớn nhất trong tháng 9/2022. (Alcohol beverages generated the most in revenue in Sep 2022)
  • Dân số trung bình và số lượng đơn đặt hàng không có mối tương quan. (The average population in each province had no relationship with number of transactions)
  • Tiềm năng phát triển của VinShop vẫn còn rất mạnh. (VinShop is growing very fast and has more potential developments than other players)

Actions for the Management Departments

  • Chuẩn bị lượng đồ uống có cồn lớn tại các cửa hàng để đáp ứng nhu cầu khách hàng trong tương lai, đặc biệt là các dịp lễ.
  • Tiếp tục khai thác, tiếp cận các quận, huyện có số lượng tạp hóa truyền thống nhiều.
  • Tiếp tục tận dụng sức mạnh công nghệ, phát triển phần mềm VinShop để dễ dàng tiếp cận các tiệm tạp hóa truyền thống, cải thiện đời sống của 1,4 triệu hộ người dân.

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