Analyzing-Bank-Marketing-Campaign-Data

we will analyze data from the direct marketing campaign of a Portuguese banking institution based on phone calls that were performed between May 2008 and November 2010

The scope of the marketing campaign is selling long-term deposits.

For each call we have:

Dataset Description

We should ask ourselves some questions and find answers to this question to help us understand the data.

Summary

We analyzed campaign marketing data in which new financial services were offered to customers. We paid particular attention to linear models and investigated how the probability of a successful outcome can be modeled as a function of different macroeconomics factors. From a technical perspective, we introduced linear models (such as linear and logistic regression).