Parrish Library Marketing Consulting Project by Krannert Graduate Marketing Association and Purdue Marketing Associaion
I led a student consultant team for conducting market research in Parrish Library, Purdue Unversity. We applied SPSS for marketing segmentation analysis.
By online survey and Chi-square test, we identified opnions differences among demongraphic groups (gender/undergrad and grad/Krannert and non-Krannert student). We successfully mapping out usage patterns for the library to plan for manpower and service.
By focus group interviews, we identified key features for choosing study space and conducted competitive analysis among libraries.