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brand-guidelines's Introduction

Brand Guidelines brand-guidelines

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This document contains a guide to using Lendscape identity system. Make sure to follow the rules to keep brand consistency.

It will cover all brand elements - logo, colors, typefaces and more - in order to keep consistency in all materials. You shall reference the document often to become an expert when it comes to using Lendscape identity elements.

Correct use of our name

  • Our project is called Lendscape which is one word and spelt with a capital L.
  • Our token is $LENDS.
  • Our community is called Lendscapers.

Branding Guidelines

You may use the Lendscape name and logo in your website or app as long as you adhere to the Lendscape branding guidelines.

  • Do not alter the Lendscape logo and the logo is intended to be used as provided.
  • Do not combine the Lendscape logo with other images without consent.
  • Do not use the Lendscape brand in any way that implies a relationship, affiliation, or endorsement. For example, "we partner with Lendscape." without consent.
  • Do not use the Lendscape brand in conjunction with any illegal and unlawful activity, promotion, and product.

Logo Varients

Lendscape provides logo varients in both PNG and SVG formats. The usage of the logo varients in SVG format is recommended for use in dapps, websites, graphics, showcase and other applications.

Color Palette

Usage of our logo and other brand elements shall be consistent with the following color palette.

  • Color 1: #0BE6F7
  • Color 2: #0878FC
  • Color 3: #111111
  • Gradient: #0BE6F7 - #0878FC

color-palette

Typography

Sulphur Point is the primary type family of Landscape brand identity system. It's a Sans Serif typeface with a modern and minimal look. It's simple and easy to read. We use three different weights to create hierarchy and consistency in designs and documents.

You can find our typography ttf files in the /assets/font/ directory.

Usage of backgrounds

background-varients

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