General Mills shares recipes based on our food products through different General Mills Product Websites. Consumers share feedback for those recipes. Based on consumer feedback on recipes, ITQ team tries to understand consumer ask and needs and undertakes product improvement or new product designs

For the purpose of this challenge, we have provided two sets of data

Product recipe data

Recipe Reviews data

Participating team is expected to provide recommendations to ITQ team to promote the favourability of the consumer products and influencing the product formulation.

1. Recommendations to be backed by intelligent insights from data

2. Not abstract but practical

1. Identify the recipe sentiments from the reviews (avg at recipe level)

2. Derive major themes from the sentiments (positive and negative sentiments)

3. How has review trends changed overtime for a recipe

4. Flavour type significance on sentiments

5. X-factor (correlation of flavours with calories; favourability to Meal type)