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LinkForce is a URL Shortener. It turns long URLs into short ones.

Available free on the Appexchange: https://sites.secure.force.com/appexchange/listingDetail?listingId=a0N30000003I9j1EAC

• Track clicks, user agents, and other metrics with native Salesforce analytics
• Rename long, unwieldy URLs into branded, memorable, human-readable links
• Generate short links for Twitter, Facebook, and other character-constrained environments

New in v1.32 (February 11, 2011): LinkForce should now play much more nicely with other pages and resources on your force.com Site.

New in v1.23 (August 27, 2010): Search box! Browser and OS tracking! Direct clicks vs. referring website stats!

LinkForce is a 100% Force.com-native URL shortener. Works with your Force.com Site and, optionally, your custom domain for a branded shortener.

Insure your organization's link history against the threat of your existing URL shortener going out of business!

LinkForce turns this:

http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=1+market+st&sll=37.0625,-95.677068&sspn=43.799322,79.628906&ie=UTF8&hq=&hnear=1+Market+St,+San+Francisco,+California+94105&z=16

Into this:

http://lf.force.com/1