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BusinessStatistics

Project for Business Statistics course from University of Texas Post Graduate Program (DSBA)
2nd Module for the DSBA Post Graduate Program (July 2022)
Course: Business Statistics
Project: E-news Expresss Learner

Course Description: This Project used Statistical analysis, a/b testing, and visualization to decide whether the new landing page of an online news portal (E-News Express) is effective enough to gather new subscribers or not. The Simulated dataset has certain important metrics such as converted status and time spent on the page that will help to conclude the effectiveness of the new landing page. Apart from that, the dependance of conversion on the preferred language will also be analyzed in the project

Skills and Tools Covered: Hypothesis Testing, A/B Testing, Data Visualization, Statistical Inference

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