including MMOE, SNR_trans, SNR_avg, PLE
['clicked','followed','fan_count','upload_photo_cnt_7d', 'upload_photo_cnt_30d',
'accu_public_visible_photo_cnt', 'combo_user_uv_1d',
'combo_user_uv_7d', 'combo_user_click_1d', 'combo_user_click_7d',
'combo_user_follow_1d', 'combo_user_follow_7d', 'usertab_user_uv_1d',
'usertab_user_uv_7d', 'usertab_user_click_1d', 'usertab_user_click_7d',
'usertab_user_follow_1d', 'usertab_user_follow_7d',
'combo_keyword_uv_1d', 'combo_keyword_uv_7d', 'user_keyword_uv_1d',
'user_keyword_uv_7d', 'combo_keyword_user_uv_1d',
'combo_keyword_user_uv_7d', 'combo_keyword_user_click_1d',
'combo_keyword_user_click_7d', 'combo_keyword_user_follow_1d',
'combo_keyword_user_follow_7d', 'user_keyword_user_uv_1d',
'user_keyword_user_uv_7d', 'user_keyword_user_click_1d',
'user_keyword_user_click_7d', 'user_keyword_user_follow_1d',
'user_keyword_user_follow_7d', 'relevance_score',
'combo_keyword_user_ctr_1d', 'combo_keyword_user_ctr_7d',
'combo_keyword_user_ftr_1d', 'combo_keyword_user_ftr_7d',
'user_keyword_user_ctr_1d', 'user_keyword_user_ctr_7d',
'user_keyword_user_ftr_1d', 'user_keyword_user_ftr_7d']
Tasks: predict whether a certain user would be clicked
and followed
under certain query.
- Categorical feature: use one-hot encoding
- Numerical feature: discretize numerical features with equal-depths binning