Two step cluster analysis was performed in a health drink dataset to find the number of groups that can be formed based on the characteristics. We also tend to find out the factor that determines the selection of health drink among children.

resid = Respondent Id
familysz = Family Size
chb18 = Children below 18
cha18 = Children above 18
borvita = Bournvita = Yes = 1, No = 0
milo = Milo = Yes = 1, No = 0
zandu = Zanduchyawanprash = Yes = 1, No = 0
dred = Dabur Red = Yes = 1, No = 0
dblue = Dabur Blue = Yes = 1, No = 0
prtnex = Protinex = Yes = 1, No = 0
holik = Horlicks = Yes = 1, No = 0
badya = Baidyanath = Yes = 1, No = 0
complan = Complan = Yes = 1, No = 0