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retail_analysis's Introduction

使用RFM模型進行客戶分群,並進行客戶價值分析

共有54萬筆資料,包含以下欄位:

  • InvoiceNo: 訂單編號
  • StockCode: 產品編號
  • Description: 產品描述
  • Quantity: 訂單數量
  • InvoiceDate: 訂單日期
  • UnitPrice: 產品單價
  • CustomerID: 客戶編號
  • Country: 國家
  1. 英國營業額佔據84%,為英國本土公司,並且內銷居多
  2. 最有價值的客戶,只佔客戶總數8.4%,但貢獻了總銷售額的51.5%。銷售過度集中,建議重點開發常購買顧客,並提高客單價
  3. 美國退貨率最高,超過一半,建議集中改善產品品質與物流問題

最暢銷的產品

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交易額前十大客戶

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退貨率最高的國家 - 美國

Screenshot

美國退貨數量最高的前十個產品

Screenshot

RFM分析

Screenshot

RFM網格圖

Screenshot

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