easunlu / datadriven-customer-segmentation-with-python Goto Github PK

Datadriven customer segmentation with python:


This published repository is a generalized code of my masterthesis.

Aim of the thesis was to check how a model for customer segmentation model in python can look. More detailed, the value of a customer in the model is represented by the concept lfrmp which is commonly used in customer value analysis. To cluster the customers according to their lrfmp characteristics k-Means algorithm is applied.

In order to demonstrate the code's functionality a test dataset is uploaded.



The used versions are:

- python 3.6.5
- pandas 0.23.0
- scikit-learn 0.19.1
- seaborn 0.8.1


To check which license is used open LICENSE.txt.