Giter Club home page Giter Club logo

startup-marketing-checklist's Introduction

The Startup Marketing Checklist

The Startup Marketing Checklist

What is this?

The Startup Marketing Checklist is a comprehensive, chronologically ordered list of marketing tactics and ideas that you can try with your startup. The list started as the Side Project Marketing Checklist back in 2017, but I've since updated and renamed it. It is totally free and open source.

Why?

I've been building little software side projects for years, but I've always been terrible at marketing them. I come up with some ideas, forget those ideas, do some random stuff, then lose interest. The goal of this repository is to fix that.

Quickstart

  1. Copy the marketing-checklist.md file or fork this repository.

  2. Add, remove, or modify the tactics as you see fit based on your project and customers.

  3. Get to work! The checklist format allows you to keep up with which things you've tried and which you haven't.

  4. Profit? I mean, that's the goal, right?

The checklist and more helpful blog posts are also available on our website.

Contributing

Please open an issue or email [email protected] to suggest changes to this checklist.

License

This project is offered via the MIT License.

Copyright 2021, Portable CTO LLC.

Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE.

startup-marketing-checklist's People

Contributors

andysparks avatar apankrat avatar bluepeter avatar fmaume avatar jakelumetta avatar jesper avatar jhonnrodr avatar jmduke avatar karllhughes avatar meriadec avatar metmarkosaric avatar patwalls avatar pixellup avatar sdsanders avatar seanw avatar spekulatius avatar taprun avatar vikeen avatar

Stargazers

 avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar

Watchers

 avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar  avatar

startup-marketing-checklist's Issues

Keyword research tools

A lot of SEO people recommend researching keywords and intentionally creating content that will help you rank for them. I'm compiling a list of these keyword research tools, but so far it's pretty short. If you know of any others, let me know!

Create a less branded printing experience for the checklist

Problem

I love the checklist and wanted to print it off to add to my daily habit tracker, but the printable page contained the email list signup which is not ideal for printing in my opinion. I then went through a few hurdles and converted the checklist to a google doc, but that won't stay updated so I don't like it either.

Printing Images

screen shot 2017-08-08 at 11 27 55 am

screen shot 2017-08-08 at 11 28 04 am

Solution

Add a printing stylesheet that removes the email list and trims down any unnecessary text. I am willing to pull the repo down and do this work, but I wanted to confirm that it's worth doing in your opinion.

Blogging platform suggestions

Might be too simple for some, but Write.as is quick, free (or cheap to upgrade), does custom domains, custom CSS, and it's easy to create a bunch of blogs from one account if you upgrade. It's all we need, so we use it on all our small projects.

CRM suggestions

First and free

Hubspot free crm. The catch is that they lure you in with very decent software and then they want you to pay for mail automation. CRM is good and can be used without mail automation

Improving tool voting and data

A few ideas were mentioned in this PR so I wanted to open a new issue to discuss improvements in voting and the data we include in lists of tools.

Feel free to add ideas here.

Improving Tool Lists

Several of the blog posts I've put together include lists of products in certain categories. I think these are a great resource for readers, but based on some previous discussion in another thread I think there's more we could do with them.

My initial feature wishlist includes:

  • Pricing data (or at least a "lowest tier price") field
  • Voting on products
  • Allowing users to suggest new products with a simple form field

Anything else I should consider for this feature?

Considering a Sales Checklist

Based partly on feedback from readers and partly on my own assumptions, I'm thinking about creating a new checklist specifically for sales. Some thoughts/questions:

  1. How would you differentiate between sales and marketing? (I think this is a pretty good resource, but what do you think?)

  2. What tasks would you say are most crucial to sales?

  3. Have you ever tried any unconventional sales tactics that worked?

  4. What categories of tools are required for sales? Or is it just your own two feet?

Places to distribute press releases

I can probably find info on the big players, but are there niche press release distribution tools out there? Do any of them actually work?

crowdfunding

@karllhughes What do you think about extending your checklist with crowdfunding section too?
For me, getting funds for a small project is a headache too

How to gain a first 100 users(maybe free)

Sorry for making a mess on your issues, Karl.

But this is what is bothering me right now.
I find a section on your checklist related to user acquisition.
But I want more ;) would you interested to chat in this comments? there is no rush, btw, it can wait

List of Email Marketing Tools

I included a short list of email list management and sending tools in the first iteration of the marketing checklist, but now I'm looking for suggestions to improve it.

So far the list is just:

  • Buttondown
  • Constant Contact
  • FreshMail
  • Mad Mimi
  • Mailchimp
  • Mailjet

What did I miss? Add your suggestions here so I can update the list of email marketing tools for side projects.

Improve the list of landing page creation tools

I know there are hundreds if not thousands of free and low-cost options for building landing pages, but I've only tried a few. I'd like to include a more comprehensive list, but so far all I have is:

  • Unbounce
  • Squarespace
  • Rocketpages
  • Launchrock
  • Github Pages and Jekyll
  • Carrd

Please, include your suggestions here so we can add them to the Side Project Landing Page List. Thanks!

Recommend Projects

  • React photo React

    A declarative, efficient, and flexible JavaScript library for building user interfaces.

  • Vue.js photo Vue.js

    ๐Ÿ–– Vue.js is a progressive, incrementally-adoptable JavaScript framework for building UI on the web.

  • Typescript photo Typescript

    TypeScript is a superset of JavaScript that compiles to clean JavaScript output.

  • TensorFlow photo TensorFlow

    An Open Source Machine Learning Framework for Everyone

  • Django photo Django

    The Web framework for perfectionists with deadlines.

  • D3 photo D3

    Bring data to life with SVG, Canvas and HTML. ๐Ÿ“Š๐Ÿ“ˆ๐ŸŽ‰

Recommend Topics

  • javascript

    JavaScript (JS) is a lightweight interpreted programming language with first-class functions.

  • web

    Some thing interesting about web. New door for the world.

  • server

    A server is a program made to process requests and deliver data to clients.

  • Machine learning

    Machine learning is a way of modeling and interpreting data that allows a piece of software to respond intelligently.

  • Game

    Some thing interesting about game, make everyone happy.

Recommend Org

  • Facebook photo Facebook

    We are working to build community through open source technology. NB: members must have two-factor auth.

  • Microsoft photo Microsoft

    Open source projects and samples from Microsoft.

  • Google photo Google

    Google โค๏ธ Open Source for everyone.

  • D3 photo D3

    Data-Driven Documents codes.