Thoughts, Articles and Code related to e-commerce
- uplift modeling with R
- A/B Testing
- churning
- Simple Machine Learning Techniques To Improve Your Marketing Strategy: Demystifying Uplift Models
- Uplift Models for better marketing campaigns
- ERUPT: Expected Response Under Proposed Treatments
- Doing Response Modeling The Right Way
- grf
- tools4uplift https://dms.umontreal.ca/~murua/research/UpliftRegression.pdf
- Uplift
- CARET