Project Name Heading Name the product in a way the reader (i.e. your target customers) will understand. Sub-Heading Describe who the market for the product is and what benefit they get. One sentence only underneath the title. Summary Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Problem Describe the problem your product solves. Solution Describe how your product elegantly solves the problem. Quote from You A quote from a spokesperson in your company. How to Get Started Describe how easy it is to get started. Customer Quote Provide a quote from a hypothetical customer that describes how they experienced the benefit. Closing and Call to Action Wrap it up and give pointers where the reader should go next.