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carrefour_marketing_data's Introduction

Carefour Customer Analysis

This project is aimed at understanding and getting the most relevant marketing strategies that will result in the highest number of sales.

Description

This was meant to analyse and understand the factors affecting the carefour revenue based on a number of factors.

Specific objectives:

* Reduce highly dimensional datasets to lower dimensions for easier interpratability and analysis while assessing the attributes carrying core information in our dataset.

* Getting important attributes from the dataset.

* Getting associations within the transactions that will uncover important relationships for effective marketing.

* Checking for anomalies in the sales dataset for the sole purpose of fraud detection.

User Requirements

You need R markdown, R studio.

Set up Installations

You need to install the R set up and the Rstudio as a developing environment. Details can be found in the CRAN website clone this project from: https://github.com/CHRISTINEMUTHEE/Carrefour_Marketing_Data.git

Technologies used

R programming language, Html

Support and contact details

Incase of any comments,concerns and inputs please reach me at:[email protected]

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