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Bisq exchange growth experiments

Home Page: https://bisq.wiki/Growth_team

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bisq growth-hacking

growth's Introduction

Bisq Growth Experiments

Introduction

This repository exists to capture ideas and experiments designed to grow Bisq, monitor their progress, and offer feedback.

Notable links:

issues and projects in this repository for ways to contribute
this comprehensive handbook for a comprehensive overview of tactics, strategies, and lessons from past efforts
this wiki article for an overview of the growth function, how it’s structured, and how to contribute

Below are principles and processes to continuously explore ways to grow that we find helpful, inspired by the work of Brian Balfour, Sean Ellis and many others.

Principles

Learn continuously

Constantly find new ways to learn about our users, product, and channels for communication. Feed that learning into this growth process to improve it.

Establish and maintain momentum

Momentum is powerful. Establish a cadence for experimentation and feedback in order to fight through failures and get to successes. Find a rhythm that works.

Organize for autonomy

Individual contributors decide what they work on to achieve their OKRs (Objectives and Key Results).

Take ownership and be accountable

With autonomy comes accountability. You don’t have to be right all the time, but there is an expectation to improve to be eligible for compensation. In other words, mistakes are not a problem, but failing to learn from them is.

Process

The process shown below can be broken into two major parts:

High-level planning, seen on top, and
Continuous daily/weekly actions seen in the circle on bottom.

High-level Planning Process

This planning process should happen roughly every 2–3 months. The purpose is to "zoom out" and reconsider what’s most important now. How have the last few months gone? What has changed during that time, and how should our goals change to adapt?

Find Levers

The goal is to find the highest impact area that we can focus on right now given limited resources.

To evaluate each goal, think about following key points:

Baseline
Ceiling
Sensitivity over time

Set Goals (OKRs)

In setting goals, focus on OKRs (Objectives and Key Results), and keep to the following principles:

Focus on inputs not outputs. OKRs should never be set on outputs, always on the inputs.
Keep OKRs in your face. Display OKRs in a place where we they cannot be forgotten by those who are accountable for them. They should be visible to anyone and everyone, and should be reviewed daily and weekly.
Keep OKRs concrete. Objectives are expressed as a qualitative goal, e.g. "Make virality a meaningful channel". Key Results are expressed as quantitative outcomes, e.g. "Grow viral/weekly active users by 1.5%". The timeframe for OKRs should be kept between 30 and 90 days.

Note	Goals should change mid-OKR only very rarely.

Explore Data

Qualitative. Example sources of qualitative data include user surveys, one-on-one conversations, user videos, forum discussions, arbitration tickets and more.
Quantitative. Example sources of quantitative data include Google Analytics, our own markets API, and other data sources we can access. The goal is to answer questions we don’t know about our users, products and channels. Break these data down into pieces.

Important

We should always be on the lookout for new ways to understand and better serve our current and potential users, but the prime directive is that individual user privacy must never be compromised by our efforts.

Continuous Daily/Weekly Process

1. Brainstorm

Capture. Never stop putting new ideas into the growth backlog
Focus. Focus on input parameters, not on output parameters.
Observe. How are others doing it? Look outside of your immediate product space. Walk through it together.
Question. Brainstorm and ask why, e.g.: What is… What if… What about… How do we do more of…
Associate. Connect the dots between unrelated things. e.g.: What if our activation process was like closing a deal?

2. Prioritize

Prioritize considering following key parameters:

Probability. Low: 20%, Medium: 50%, High: 80%
Impact. This comes from your prediction. Take into account long lasting effects vs one hit wonders.

Create a hypothesis, e.g.:

If successful, [VARIABLE] will increase by [IMPACT], because [ASSUMPTIONS].

Look at:

Quantitative data. Previous experiments, surrounding data, funnel data
Qualitative data. Surveys, forum, arbitration tickets, user testing recordings
Secondary sources. Networking, blogs, competitor observation, case studies

Create an experiment issue:

See the experiment issue template and other experiment issues for guidance and inspiration.

3. Test

What do we really need to do to test our assumption?

Setting up a Minimally Viable Test

Efficiency. What is the least resource-intensive way to gather data about the hypothesis?
Validity. The experiment must take into account how to get a valid result by designing a control group and required amount of data.

4. Implement

Get shit done.

5. Analyze

Results. Was the experiment a success or a failure? Be prepared for a lot of failures in order to get to the successes.
Impact. How close were you to your prediction(s)? Whether or not the experiment was a success, what results or effects did it produce?
Cause. The most important question you can ask is: why did you see the result that you did?

Update and close the GitHub issue as soon as you’ve finished analyzing.

6. Systematize

This is all about ways to automate and systematize our approach to growth.

Productize. Productize as much as you can with technology and engineering.
Create Playbooks. For the things you can’t productize, build into step by step playbooks to make them repeatable.

growth's People

Contributors

Stargazers

Watchers

Forkers

csacher cbeams francewhoa arunasurya m52go fkrauss scramblr lexxos quang7hong81

growth's Issues

Vote, interact in forum and exchange page of cryptocompare.com

Learning Goal

Sources for downloads

Source/Medium	Users
google/organic	29.93%
(direct)/(none)	18.48%
bitcoin.org/referral	12.61%
cryptocompare.com/referral	10.56%
reddit.com/referral	6.35%
github.com/referral	1.40%
news.bitcoin.com/referral	1.30%
bestbitcoinexchange.io/referral	1.08%

How much burst in downloads can we create by actively interact on the cryptocompare.com website?

Hypothesis

By voting and interacting on cryptocompare we can increase it's share on downloads from 10.56% to 15%

Metric

We would track the downloads from this source in Google Analytics.

Experiment

We need to:

update and improve the information on https://www.cryptocompare.com/exchanges/bisq/overview
vote and write reviews on the platform
reply and vote in forum

Result

- What happened?
- What data did we collect?
- Anything unexpected?

Next Step

- Pivot or persevere?
- Another experiment for this goal?
- Do we need to clean up?

2018.04.05 Growth call

Date: Thu April 5th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next couple of months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This means that anyone who considers themselves a potential 'market maker' or 'liquidity provider' is especially welcome on this call, to help us brainstorm ways to make Bisq an attractive place to be for you. We already have a number of ideas, and are looking to get your feedback.

Note that while we're happy to have pro and semi-pro traders serve as liquidity providers, we're also looking for anyone who simply has a need to sell BTC on a regular basis, e.g. for basic cash flow purposes.

This week will be about:

GBP/BTC liquidity week
New markets (Mexico, Africa)
New payment methods/options for 0.7.0 (Argentinian banks, WeChat?)
What happened in the BCH/BTC market?

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=PFu6enK_LDo

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:

https://hangouts.google.com/hangouts/_/hvygz6kjprebnod6ly6nwx6kz4e

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

2018.03.22 Growth call

Date: Thu March 22nd
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next couple of months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:
TBD

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=48BQnp1yBQo

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:

https://hangouts.google.com/hangouts/_/skug4wvotnekngzs4bc5rmdo6ue

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Solution for better liquidity

This is a really great initiative! The primary challenge I see so far, is too low liquidity. This result in a big price difference between buyer and seller, which means a bad price compare to average market price for one or both traders. Sometimes there is also no seller or no buyer.

To solve this, I think there must be less alternatives when it comes to Fiat currencies. If you instead choose just 1 currency (EUR or USD etc), there will be more both buyers and sellers. This means it will be easier to buy and sell at a reasonable price.

Although it will result in a minor currency exchange fee in the bank, this fee will be much smaller than what we lose on poor liquidity. With better liquidity it will also be easier to trust that I really will find a buyer or seller exactly when I need it, to a correct market price.

Better liquidity will also make far it easier to attract more people to the platform!
Is this possible to fix to enhance the liquidity?

2018.02.08 Growth call

Date: Thu Feb 8st
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:

Payment methods for US
Define actions to promote USD/BTC liquidity week

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=pkTPUt1j9Hg

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:
https://hangouts.google.com/hangouts/_/jznprr63jnapbmnjbm6uaxk65ye

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

List Bisq on Coinmarketcap, Bitcoincharts.

Learning Goal/Objective

Are website visits impacted by being linked to and listed on Coinmarketcap, Bitcoincharts?

Hypothesis

Visits and downloads will increase 20% when Bisq is listed in these 2 high traffic reference websites .

Experiment Design

Compare weekly web views, downloads before and after. Track source of visits and measure % from sites.

Resource Estimation and Probability

This could probably be achieved in under a day.

Results

- What happened?

Learnings

-What did we learn by running this experiment?

Action Items

Is it worth it repeating with other key reference sites?

2018.03.01 Growth call

Date: Thu March 1st
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:
TBD

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=piMh_DmeDS4

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Provide an easy to copy example/guide on how to use our trading API

Learning Goal

Are we able to convince people to use and play around with our API to increase liquidity on Bisq?

Hypothesis

By providing an easy-to-use example of the trading API, we convince people to use it for automatic trading.

Metric

To be honest I'm not sure how we would be able to differentiate orders from automated and manual trades. Maybe @mrosseel has an idea how to measure the success of this experiment?

Experiment

We have to provide a super easy setup of the trading API, so it is easy for people to play around with and to use it for automated trading. Should be able to use also for non-developers.

Result

- What happened?
- What data did we collect?
- Anything unexpected?

Next Step

- Pivot or persevere?
- Another experiment for this goal?
- Do we need to clean up?

Complete the 1st trade in RUB/BTC

Complete the first Bisq trade in Russian Rubles (RUB/BTC) and report back with 3 lines of feedback here on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

Research and add payment methods

Learning Goal/Objective

To find out which payment methods our customers want to use to settle their trades

Hypothesis

If the experiment is successful, I predict we see 20% more trading volume per month because of the usage of new payment methods.

Experiment Design

First we have to find out which are the most promising payment methods for us to use.
We want:

fast transaction time
no/low chargeback risk

Payments methods to investigate:

Square Cash
WeChat Payment
Venmo payment

After finding out which payment methods are matching our criteria, we have to find out which payment method to implement first. Maybe do twitter survey or other investigational efforts. TBD

Part of the experiment should also be the marketing around this new payment method.

Resource Estimation and Probability

Development effort is low and probability to succeed is Medium.

Results

- What happened?
- Did we succeed or fail?
- What data did we collect?
- Anything unexpected?
- How close have we been to our prediction?
- Why did we see the result that we did?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

Add feedback form into app

Learning Goal/Objective

We want to see if users are using a feedback form and what the feedback is from their trade experience (specially after a completed trade and dispute).
This can provide a valuable information for us for improving Bisq as well as can satisfy the user emotionally if they see that we are interested in what their experienced with Bisq was.
It has to be implemented in a way which protects users privacy and to not annoy user who do not want to do it.

Hypothesis

We can compare the nr. of received feedback with trade volume and other metrics to see which percentage of users are engaging in that.
It might be hard to quantify a direct success from it but will deliver us high value data from the users directly. This will have impact on future improvements and therefore have leveraged effects.

Experiment Design

It would require a concept how to present the feedback form and what we ask as well as how we make sure that privacy is protected.
We could make the data completely public similar to the trade statistics. Though we should avoid to over-use the P2P network for not core-use-cases. So the implementation would be subject for more discussion.

Resource Estimation and Probability

It might take considerable resources to implement that. Mainly on the conceptual and UI side.

- How is the Probability of this experiment to succeed? Low -20%, Medium - 50%of High - 80%
High.

Results

- What happened?
- Did we succeed or fail?
- What data did we collect?
- Anything unexpected?
- How close have we been to our prediction?
- Why did we see the result that we did?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

2018.02.01 Growth call

Date: Thu Feb 1st
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:

Set dates for USD Liquidity week
Set rewards for participation
Define reward criteria (maintaining 1 sell and 1 buy order in USD during the week)
Define actions to promote USD Liquidity week

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=H4sHsMoETT4

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:

https://hangouts.google.com/hangouts/_/bnufpv5w5jgktebuc6gdcviqaye

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Dec 13th growth call

Date: Wed Dec 13th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: Zoom conferencing, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on last weeks growth call we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This weeks growth call is all about the learnings of our first experiment (#12)

Call details

Join from PC, Mac, Linux, iOS or Android here: https://zoom.us/j/886127835

Or join with a touch on the iPhone :
US: +16699006833,,886127835# or +16468769923,,886127835#
Or join by phone：
Dial in：
US: +1 669 900 6833 or +1 646 876 9923
Meeting-ID: 886 127 835
International numbers available: https://zoom.us/zoomconference?m=5g8IvHLeIBIjeXlPhV3XWVE4cczQAtmu

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Launch a twitter hash tag campaign

We could think about using a specific hash tag (e.g. #beyourownexchange) on all personal and Bisq tweets to raise awareness around decentralized exchanges. Maybe even get other exchanges on board to use it as well?.

Example:

You don't like centralized #exchanges and their downsides! Then just stop using them and support #decentralized ones! #beyourownexchange

Complete the 1st trade in NGN/BTC

Complete the first Bisq trade in Nigerian Naira (NGN/BTC) and report back with 3 lines of feedback here on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

BTC/AUD Bisq Liquidity Week

Learning Goal/Objective

Provide enough liquidity for the BTC/AUD order book to bootstrap the market for organic growth. Lasting 1 week from TBD.

Objective: 5 traders placing 10 offers on the BTC/AUD order book for a week.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by 30% compared to the previous week.

Experiment Design

Every participant on the experiment tries to keep two offers (1 buy, 1 sell ) open all the time to provide liquidity.

Bounty

Participants in the experiment who meet the above requirement (creating at least 2 offers during the week) will be rewarded with 20 $BSQ.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

- What happened?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

2017.12.06 growth call

Date: Wed Dec 6th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: Zoom conferencing, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

A detailed agenda for the meeting will follow soon, but in general, we want to focus this call on ways to grow liquidity. Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

Call details

Join from PC, Mac, Linux, iOS or Android here: https://zoom.us/j/396924233

Or join with a touch on the iPhone :
US: +16699006833,,396924233# or +16468769923,,396924233#
Or join by phone：
Dial in：
US: +1 669 900 6833 or +1 646 876 9923
Meeting-ID: 396 924 233
International numbers available: https://zoom.us/zoomconference?m=SkbJ7b_Cp-8bt-nmH0Z0PX3t7jnICnUn

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

We'll put everything together into a detailed agenda prior to the call. Hope to see you there!

Complete the 1st trade in GHS/BTC

Complete the first Bisq trade in Ghanaian Cedis (GHS/BTC) on Bisq.

Report back here with 3 lines of feedback on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

Complete the 1st trade in KES/BTC

Complete the first Bisq trade in Kenyan Shilling (KES/BTC) on Bisq.

Report back here with 3 lines of feedback on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

2018.02.22 Growth call

Date: Thu February 22nd
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next couple of months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:

Preparations for BTC/USD liquidity week
New payment methods for the US
Trading experiments in China @flix1

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=ix5Nuegz3YM

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

BTC/CNY Bisq Liquidity Week

Learning Goal/Objective

Provide enough liquidity for the BTC/CNY order book to bootstrap the market for organic growth. Lasting 1 week from TBD.

Objective: 5 traders placing 10 offers on the BTC/CNY order book for a week.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by 30% compared to the previous week.

Experiment Design

Every participant on the experiment tries to keep two offers (1 buy, 1 sell ) open all the time to provide liquidity.

Bounty

Participants in the experiment who meet the above requirement (creating at least 2 offers during the week) will be rewarded with 20 $BSQ.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

- What happened?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

BTC/CAD Bisq Liquidity Week (22nd - 28th May)

Learning Goal/Objective

Provide enough liquidity for the BTC/CAD order book to bootstrap the market for organic growth. Lasting 1 week from 22nd until 28th of May.

Objective: 5 traders placing 10 offers on the BTC/CAD order book for a week.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by 30% compared to the previous week.

Experiment Design

Every participant on the experiment tries to keep two offers (1 buy, 1 sell ) open all the time to provide liquidity.

Bounty

Participants in the experiment who meet the above requirement (creating at least 2 offers during the week) will be rewarded with 20 $BSQ.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

- What happened?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

Dec 21st growth call

Date: Thu Dec 21st
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: Zoom conferencing, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

As we decided to wait for further growth activities until the next release (sometime in the next few days), we focused on preparations for contacting localbitcoins traders (#7, https://docs.google.com/document/d/1E6bgZK25jQCmlOtvAYKzje5m-iQNzIJw6kRuY9HBq1M/edit)

Call details

Join from PC, Mac, Linux, iOS or Android here: https://zoom.us/j/819505197

Or join with a touch on the iPhone :
US: +16699006833,,819505197# or +16468769923,,819505197#
Or join by phone：
Dial in：
US: +1 669 900 6833 or +1 646 876 9923
Meeting-ID: 819 505 197
International numbers available: https://zoom.us/zoomconference?m=5g8IvHLeIBIjeXlPhV3XWVE4cczQAtmu

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Reach out to experienced LocalBitcoins traders

Learning Goal

Are we able to convince localbitcoins pro traders to also trade on Bisq?

Hypothesis

By personally contacting localbitcoins pro traders, we are able to convince at least 5 of them to place offers and try Bisq out for a few weeks.

Metric

As this is not easy to measure exactly, it will be more an monitoring of the platform volume and the direct communication with the pro traders on their experience.

A success of the experiment would be, if we are able to reach following volume (suggested by @flix1) for a specific currency pair:

20 offers (10 buy/10 sell)
low spread (< 3%)
depth (> 5 BTC)

Experiment

Starting with BTCEUR, we will contact localbitcoins pro traders (https://localbitcoins.com/buy-bitcoins-online/eur/sepa-eu-bank-transfer/) personally (WhatsApp, Phone) to try out Bisq.

Points to discuss:

Fees & Deposit: We need a good way to communicate our current fee and deposit structure and how it compares to LocalBitcoins fees (https://localbitcoins.com/fees, https://localbitcoins.com/blog/new-bitcoin-network-fee-model/). Regarding transaction/deposit fees we might be competitive, when we also take into account that the pro traders also use the LocalBitcoins advertising options a lot.
Spread: The spread fluctuates a lot on Bisq at the moment based on the number of trades and the market situation.
Volume: This is what we want the pro traders for
Ease of Trading: We don’t need KYC and if you have made the account/wallet setup and clicked through all popups once, taking and creating offers is quite quick.
Privacy: It can’t get more private than with Bisq
Further Incentives: As it is their business model to trade and generate profits, doing it on Bisq doesn’t cost them anything extra and they could potential earn BSQ tokens on top of their regular profits. (lots of discussion on this topic already happened on the #growthhacking channel on Slack)

Result

- What happened?
- What data did we collect?
- Anything unexpected?

Next Step

- Pivot or persevere?
- Another experiment for this goal?
- Do we need to clean up?

Offer "1st trade" bounties

Goal is to see if we can bootstrap trading activity in as-yet untraded fiat currencies.

Produce "How to buy bitcoin with $XYZ using Bisq" videos

... where $XYZ is a given fiat currency, e.g. $EUR, $USD, $INR, $NGN, etc.

Screencap
< 5m
"How to"

Videos must be short (5m) and show real examples of use in screen capture format. Simultaneous narration of the steps taken onscreen can also be helpful.

A bounty is going to be put on each of these videos.

For a video to be acceptable to receive the bounty:
-It must be published on YouTube or Vimeo.
-Image and sound quality must be good, if not necessarily professional.
-It must NOT be longer than 5 minutes.
-Video creator must allow it to be published in Bisq's own Youtube channel (with credit to creator).
-Narration must be in English, clear voice, easily understandable.
-It must show a real trade from start to end. Time skips are allowed to keep it to 5 mins.

Pro-active interact with users on Twitter that have requests/complaints about Bisq or other exchanges

Learning Goal

To find out, if an increased interaction on twitter will have a significant impact on app downloads.

Hypothesis

More interactions with twitter users on the topic of cryptocurrency exchanges and increased references of @bisq_network will increase the social traffic share by 5%

Metric

The current traffic share from social channels is 7% and the share within social of twitter is 9%.
We could measure the session increase and download numbers from twitter referrals in Google Analytics.

To improve analytics we could use download links that encode twitter as the source, which would work better for desktop client clicks. Unfortunately as Twitter is used mainly on mobile it will not be very easy to measure the exact impact of the experiment.

Experiment

Setup keyword monitoring of competitors within a tool like mention.io and interact on each of the discussions where people are complaining about competitors or are talking about @bisq_network. If it makes sense within the conversation add an encoded link that contains a twitter source tracking.

Result

- What happened?
- What data did we collect?
- Anything unexpected?

Next Step

- Pivot or persevere?
- Another experiment for this goal?
- Do we need to clean up?

Launch Bisq on producthunt.com

As ProductHunt has a very tech-savy and investment interested audience we could think about launching Bisq there as soon as the Bisq DAO is ready.

Contact twitter influencers who talk or follow competitors and spark discussion on Bisq

Learning Goal

To find out, if conversations with twitter influencers will have a significant impact on app downloads.

Hypothesis

More interactions with twitter influencers will increase the social traffic share by 5%

Metric

Experiment

Find twitter influcencers in our field by using tools like https://moz.com/followerwonk/ to check influencers of our competitors. After finding them interact with each of them to get their public feedback on Bisq.

Result

- What happened?
- What data did we collect?
- Anything unexpected?

Next Step

- Pivot or persevere?
- Another experiment for this goal?
- Do we need to clean up?

2018.01.25 Growth call

Date: Thu Jan 25th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:

Planning of the USD/BTC liquidity week (payment methods, possible participants, marketing activities)
Create playbooks for running Liquidity weeks (see first Draft)
Market maker, liquidity provider, liquidity week participation rewards
Short tech tree overview by @flix1

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=KChW98ocaes

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:

https://hangouts.google.com/hangouts/_/kdxrzhmxarehnlzynx5rohty2me

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Bootstrap USD/BTC liquidity

Learning Goal/Objective

If we provide enough liquidity for the USD/BTC order book, we bootstrap the market for organic growth.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by x (everyone placed its own bet) percent.

Experiment Design

Every participant on the experiment tries to keep two offers (1 buy, 1 sell with low distance from market price) open all the time to provide liquidity.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

- What happened?
- Did we succeed or fail?
- What data did we collect?
- Anything unexpected?
- How close have we been to our prediction?
- Why did we see the result that we did?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

BTC/GBP Bisq Liquidity Week (Apr 2-8)

Learning Goal/Objective

Provide enough liquidity for the BTC/GBP order book to bootstrap the market for organic growth. Lasting 1 week from April 2nd to 8th 2018.

Objective: 5 traders placing 10 offers on the BTC/GBP order book for a week.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by 30% compared to the previous week.

Experiment Design

Every participant on the experiment tries to keep two offers (1 buy, 1 sell ) open all the time to provide liquidity.

Bounty

Participants in the experiment who meet the above requirement (creating at least 2 offers during the week) will be rewarded with 20 $BSQ.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

- What happened?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

2018.02.15 Growth call

Date: Thu Feb 15th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:
TBD

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=VVUDZt1I4LM

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Optimize fees for small size trades

Learning Goal/Objective

Will traders create more small size offers (0.01-0.05 BTC) if fee structure is optimized?

Hypothesis

IF we reduce total trade fee (mining fee + trade fee) below 5% for small trades THEN number of trades will increase by 50%.

Results

- What happened?

Learnings

-What did we learn by running this experiment?

Action Items

- How do we progress from here on?

Get more activity on Reddit

Learning Goal/Objective

See if more activity on Reddit will bring us new users and increase liquidity.
Find community members taking a more active role there.
The activity should not be only focussed on our subreddit (r/bisq) but also r/Bitcoin and other relevant subreddits like trading or altcoin channels.

Bring Bisq into discussions where it benefits the thread
Engaging in education and support
Point out the political aspects (censorship resitence)
Find out what users expect and want from Bisq
Engage them to join other Bisq channels like Slack or Forum

In the past there has been quite a bit of activity from some community members there and we got relevant traffic from Reddit (was often nr. 1 referrer as far I remember). Over the last year Reddit lost maybe generally importance (seems that Twitter got more relevant for BTC) and our community members have lowered their activity there.

Hypothesis

By being strongly present on Reddit we get in touch with a user segment we miss atm.
I expect if we have a strong appearance there we could get 10% more users (can be measured by traffic to web page).

Experiment Design

Hardest part is to find talented and motivated community members taking that role and spend enough time on it. It can be subject for compensation requests if activity meet our quality standards and if our goals are met.
They should be already Reddit users with good reputation and understand Bisq very well to be able to answer support questions.

Resource Estimation and Probability

I think 2-3 community members would be good to take on that task.
Probability that this experiment succeed is high IMO if we find the right persons for it.

Results

- What happened?
- Did we succeed or fail?
- What data did we collect?
- Anything unexpected?
- How close have we been to our prediction?
- Why did we see the result that we did?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

EUR/BTC liquidity bootstrap week

Learning Goal/Objective

If we provide enough liquidity for the EUR/BTC order book, we bootstrap the market for organic growth.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by x (everyone placed its own bet) percent.

Experiment Design

Every participant on the experiment tries to keep two offers (1 buy, 1 sell with low distance from market price) open all the time to provide liquidity.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

We have the final numbers for last weeks growth experiment! Comparing trading volume of the last 7 days (7th-13th of Dec) compared to the 7 days (30th Nov - 6th of Dec) before we see following growth:

Market	Growth in Volume	Growth in BTC	Growth in # of Trades
EUR_BTC	+64%	+22%	+48%
USD_BTC	+54%	+4.1%
BTC_XMR	+279%	+173%
All Markets	+143%	+73%

EUR trade volume 22th Nov - 13th Dec '17 from Reporting Spreadsheet

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

Complete the 1st trade in KRW/BTC

Complete the first Bisq trade in South Korean Won (KRW/BTC).

Report back here with 3 lines of feedback on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

USD/BTC Bisq Liquidity Week (26 Feb- 4 Mar)

Learning Goal/Objective

Provide enough liquidity for the USD/BTC order book to bootstrap the market for organic growth. Lasting 1 week from February 26th-March 4th 2018.

Objective: 5 traders placing 10 offers on the USD/BTC order book for a week.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by 30% compared to the previous week.

Experiment Design

Every participant on the experiment tries to keep two offers (1 buy, 1 sell ) open all the time to provide liquidity.

Bounty

Participants in the experiment who meet the above requirement (creating at least 2 offers during the week) will be rewarded with 20 $BSQ.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

- What happened?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

Complete the 1st trade in INR/BTC

Complete the first Bisq trade in Indian Rupees (INR/BTC) and report back with 3 lines of feedback here on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

Bootstrap/Increase BTC_XMR (Monero) liquidity

Learning Goal/Objective

If we reach out to the Monero community and/or provide enough liquidity for the BTC/XMR order book, we bootstrap the market for organic growth.

Hypothesis

If the experiment is successful, we predict to the total volume to grow by 25 percent.

Experiment Design

We collect the most important channels for Monero and coordinate a marketing campaign by talking about Bisq and on the same time run a BTC/XMR liquidity week.
Every participant on the experiment tries to keep two offers (1 buy, 1 sell with low distance from market price) open all the time to provide liquidity.

Resource Estimation and Probability

Low personal effort and High probability that it will succeed.

Results

- What happened?
- Did we succeed or fail?
- What data did we collect?
- Anything unexpected?
- How close have we been to our prediction?
- Why did we see the result that we did?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?

2018.03.08 Growth call

Date: Thu March 8th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:
The outcome of the BTC/USD Liquidity Week

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=lQLiAiRwr0w

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Complete the 1st trade in ARS/BTC

Complete the first Bisq trade in Argentinian Pesos (ARS/BTC) and report back with 3 lines of feedback here on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

2018.03.15 Growth call

Date: Thu March 15th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next couple of months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:

Updated numbers on the BTC/USD market
The current state of the BTC/GBP market
Bisq Tech Tree

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=xmrLk-HbZG4

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:

https://hangouts.google.com/hangouts/_/ued7uhyzordmdnfynkiorlux3ie

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

2018.04.12 Growth call

Date: Thu April 12th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next couple of months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:
TBD

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=D75M8ii8OS8

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:

https://hangouts.google.com/hangouts/_/kzta3upl3rgq5hodnv6zq73umqe

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

2018.03.29 Growth call

Date: Thu March 29th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: YouTube livestream, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next couple of months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:

BTC/GBP liquidity week
How can we push liquidity besides running liquidity weeks?
mrossel-bisq-api: How to trade on Bisq using an API

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

We are streaming the meeting live on YouTube this time:

https://www.youtube.com/watch?v=xslXtSweyAM

You can just watch the live stream and add comments in the live chat or if you want you can join the call by using following Google Hangout invitation link:

https://hangouts.google.com/hangouts/_/zfjpf4xihzfpfontwxkjkpyn6ie

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

Jan 18th growth call

Date: Thu Jan 18th
Time: 11:15a–12:15p Pacific / 8:15p–9:15p Central European
Place: Zoom conferencing, see Call Details below

If you want to help Bisq grow, then this is the meeting to attend!

Everyone is welcome, and there's no need to RSVP or register, but if you do plan to attend, please add a 👍 below so we have an idea how many people will be there.

Note also that you can subscribe to the Bisq DAO Google Calendar to get notifications about this call and other Bisq events. See https://bisq.network/calendar.

Agenda

You'll find the general agenda of our growth calls here: https://github.com/bisq-network/growth/blob/master/docs/growth-meeting.md

As decided on our first growth call (6th of Dec '17) we will focus all our efforts for the next two months on increasing liquidity on the Bisq network.

Before we can grow the number of overall traders on the Bisq network, we first need to make sure that we have plenty of liquidity available in major trading pairs, esp. EUR and USD.

This week will be about:

How to bootstrap the USD/BTC market
Discuss the possibility to use $BSQ bounties for new currencies (thanks @flix1 for bringing this up). What are the criterias for marking issues as $BSQ bounties in general?
New markets and payment methods (e.g. CNY/BTC, Alipay,...)

Feel free to add any remarks below or points you want to discuss on this weeks growth call!

Call details

Join from PC, Mac, Linux, iOS or Android here: https://zoom.us/j/819505197

Comments welcome

Please add comments below with any questions you have or regarding any other topics you'd like to discuss on this call. See also the open issues in this repository.

Hope to see you there!

[DRAFT] Improve README.adoc

Goal/Objective

To enable anyone to contribute to Bisqs success we need to communicate how we tackle growth at Bisq.

Draft

Following structure is strongly inspired by Brian Balfour, Sean Ellis and many others.

Goals of our Growth Process

Learning
Constant learning of our customer, product, channels and feeding that learning into the process to improve.
Rhythm
 Momentum is powerful. Establish a cadence to fight through failures, get to successes, and find momentum
Autonomy
 Individuals decide what they work on to achieve the OKR’s (Objectives and Key Results)
Accountability
 With autonomy, comes accountability. You don’t have to be right all the time, but there is an expectation to improve to be eligible for compensation.

[TODO: add nice image of process]

Zoom Out Phase

Happens roughly (every ~2-3 month). TBD

Finding Levers

Goal is to find the highest impact area that we can focus on right now given limited resources.

Evaluate
To evaluate each goal we should think about following key points:

Baseline
Ceiling
Sensitivity Over Time

Set Goals/OKRs (Objective and Key Results)

OKR Principles

Inputs not outputs 
OKR’s will never be set on the output they will always be set on the inputs.
In our face
 OKR’s will be somewhere that we can’t forget them. Review daily and weekly.
Concrete
 Goals will change mid-OKR VERY rarely.

Objective:
Define qualitative statement
e.g. „Make Virality a Meaningful Channel“
KR1: "1.5% Viral/Weekly Active User"
KR2: "2% Viral/Weekly Active User
KR3: "3% Viral/Weekly Active User

Timeframe:
30-90 Days

Explore Data

Qualitative, Quantitative and Intuition

Qualitative 
User Surveys, 1 on 1 Conversations, Full Story Videos, Customer Support Tickets
Quantitative
 Google Analytics, Market API and other data sources we can access. Goal is to answer questions we don’t know about our user, product, or channel. Break it into pieces.

Find always new ways how to collect input from our customers without violating their right for privacy.

Continuous Weekly/Daily Process

1. Brainstorm

Never stop putting new ideas into our Backlog!

Inputs not Outputs

Focus on input not on the output parameters

Observe 
How are other doing it? Look outside of your immediate product space. Walk through together.
Question 
Question brainstorming. Why? What is… What if… What about… How do we do more of…
Associate
 Connect the dots between unrelated things. I.e What if our activation process was like closing a deal?

2. Prioritize

(Experiment issues in Backlog)

Prioritize considering following key parameters:

Probability
 Low -20%, Medium - 50% or High - 80%
Impact 
Comes from your prediction. Take into account long lasting effects vs one hit wonders. 
Creating a Hypothesis:

If successful, [VARIABLE] will increase by [IMPACT], because [ASSUMPTIONS].

 Look at:
 1. Quantitative (Previous Experiments, Surrounding Data, Funnel Data )
2. Qualitative (Surveys, Support Emails, User Testing Recordings )
3. Secondary (Networking, Blogs, Competitor Observation, Case Studies  )

Create Experiment Issue
See issue template for guidance and inspiration.

3. Test

What do we really need to do to test our assumption?

Setting up a Minimal Viable Test

Efficiency 
What is the least resource intensive way to gather data about the hypothesis?
Validity
 The experiment must take into account how to get a valid result by designing a control and required amount of data.

4. Implement

Get Shit Done.

5. Analyse

Success/Fail
 Be prepared for a lot of failures.
Impact 
How close have you been to your prediction?
Why? 
The most important question you can ask. Why did you see the result that you did?

Update and close the issue as soon as you've finished analyzation.

6. Systemize

This is all about how we could systemize our approach in growth.

Productize 
Productize as much as you can with technology and engineering.
Playbooks 
For the things you can’t productize, build into step by step playbooks to make them repeatable.

Referral program

Learning Goal

Can we sustainable increase growth by setting up a referral program?

Hypothesis

By incentivising people to invite their friends we expect an additional growth of downloads/trades by x%.

Metric

By tracking accepted invite codes within the platform we will be able to measure the success and calculate a growth factor for it.

Experiment

For this program to work we need to think about a referral system that is hard to exploit and has a high incentive for people to invite friends. A incentivation structure could look like following table (inspiration from altcoin.io)

Refer 10 people - Earn 5% of trading fees from your referrals
Refer 25 people - Earn 10% of trading fees from your referrals
Refer 50 people - Earn 15% of trading fees from your referrals
Refer 100 people - Earn 20% of trading fees from your referrals
Refer 500 people - Earn 25% of trading fees from your referrals

Result

- What happened?
- What data did we collect?
- Anything unexpected?

Next Step

- Pivot or persevere?
- Another experiment for this goal?
- Do we need to clean up?

Complete the 1st trade in PHP/BTC

Complete the first Bisq trade in Philippine Peso (PHP/BTC).

Report back here with 3 lines of feedback on the details of the trade (payment method used, problems encountered, suggestions for improvement, fees paid, time it took to complete the trade).

Bounty: 50 $BSQ

Contact local Bitcoin user groups

Learning Goal/Objective

Can we engage the local community to join a liquidity week by contacting meetup user groups?

Hypothesis

If the experiment is successful, I predict that we will get 2 participants more for GBP/BTC liquidity week

Experiment Design

I'll go through all Bitcoin meetup organizers in the UK and contact them via direct message to make them aware of our activity and if they want to support it by sending it out to their group.

Resource Estimation and Probability

If one person is doing it I guess it will take a couple of hours to come up with a good message and sending out all private messages. I would assume that the probability of this experiment to succeed is around 50% (Medium)

Results

- What happened?
- Did we succeed or fail?
- What data did we collect?
- Anything unexpected?
- How close have we been to our prediction?
- Why did we see the result that we did?

Learnings

-What did we learn by running this experiment?

Action Items

- Another experiment for this goal?
- How do we progress from here on?