- Muhammad Faizal Khan
- Faiz Imdad
- Sunny Meena
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Website Creation and Management:
- Design and develop the e-commerce website using a suitable platform (e.g., Shopify, WordPress with WooCommerce, Wix).
- Ensure the website is user-friendly, visually appealing, and mobile-responsive.
- Implement SEO strategies to improve website visibility.
- Regularly update the website with new products, promotions, and content.
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Product Management:
- Add new products to the website with detailed descriptions, images, and pricing.
- Maintain an updated inventory on the website.
- Handle customer queries and provide support through the website.
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Payment Management:
- Set up and manage secure payment gateways (e.g., PayPal, Stripe).
- Ensure smooth processing of online transactions.
- Handle refunds, returns, and customer complaints related to payments.
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Technical Support:
- Regularly back up the website and ensure data security.
- Troubleshoot any technical issues that arise on the website.
- Implement analytics tools to monitor website performance and user behavior.
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Design Creation:
- Develop creative designs for T-shirts, caps, and lowers.
- Collaborate with Faizal to finalize designs that align with the brand’s vision.
- Stay updated with current fashion trends to create appealing designs.
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Quality Assurance:
- Visit local shops and suppliers to select fabric and materials that meet quality standards and budget.
- Negotiate prices with suppliers to ensure cost-effective procurement.
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Production Oversight:
- Coordinate with printing shops to ensure designs are accurately printed on the clothes.
- Perform quality checks on printed products to ensure they meet standards.
- Manage inventory levels and reorder materials as needed.
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Logistics Coordination:
- Arrange transportation of finished products from the printing shop to IIT Jodhpur.
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Marketing Strategy:
- Develop and implement marketing strategies to promote the brand and products.
- Utilize social media platforms (e.g., Instagram, Facebook, Twitter) for advertising and engagement.
- Create and manage online advertising campaigns (e.g., Google Ads, Facebook Ads).
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Content Creation:
- Develop engaging content (posts, stories, videos) for social media platforms.
- Collaborate with influencers and bloggers to promote the products.
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Sales and Promotions:
- Organize sales events, promotions, and discounts to boost sales.
- Monitor sales performance and adjust marketing strategies accordingly.
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Distribution and Fulfillment:
- Manage the storage of products in a safe and organized manner.
- Handle order processing, packaging, and shipping of products to customers.
- Ensure timely delivery of orders and manage returns/exchanges.
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Customer Relationship Management (CRM):
- Implement a CRM system to manage customer data, preferences, and purchase history.
- Develop loyalty programs and personalized marketing efforts to retain customers.
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Financial Management:
- Keep track of all financial transactions, including expenses, sales, and profits.
- Prepare financial reports and analyze profitability.
- Budget planning and cost management.
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Legal and Compliance:
- Ensure the business complies with all legal requirements and regulations.
- Handle any necessary business registrations, licenses, and permits.
- Manage contracts with suppliers and service providers.
- Website Creation and Management: 25%
- Product Management: 15%
- Payment Management: 10%
- Technical Support: 10%
Total: 60%
- Design Creation: 20%
- Quality Assurance: 10%
- Production Oversight: 10%
- Logistics Coordination: 5%
Total: 45%
- Marketing Strategy: 20%
- Content Creation: 10%
- Sales and Promotions: 10%
- Distribution and Fulfillment: 10%
Total: 50%
Considering the overlapping responsibilities and ensuring a balanced workload, the final adjusted workload distribution is:
- Muhammad Faizal Khan: 50%
- Faiz Imdad: 30%
- Sunny Meena: 20%
This distribution ensures that each member's equity reflects their contribution to the overall workload, promoting fairness and motivation.
Given the roles and responsibilities outlined, an equitable distribution of equity can be proposed as follows:
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Muhammad Faizal Khan: 40%
- Responsible for the technical backbone of the business, ensuring the website runs smoothly and managing online transactions.
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Faiz Imdad: 35%
- Responsible for the creative aspect and quality assurance of the products, along with coordinating production logistics.
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Sunny Meena: 25%
- Responsible for marketing, sales, and distribution, ensuring products reach customers and managing customer satisfaction.
This organizational plan ensures that all aspects of the business are covered, from website management and product design to marketing and distribution. It also provides a fair equity distribution based on the workload and responsibilities of each team member. This structure will help IITJ Essentials run smoothly and effectively as launch and grow r e-commerce venture.