For the individual coursework, you are required to apply at least one method/model to a dataset of your own choice in order to solve a particular retail/marketing problem or demonstrate a retail/marketing opportunity.
anne-fleurh / budget-reallocation Goto Github PK
View Code? Open in Web Editor NEWExplore omnichannel marketing and how a company can optimally allocate their budget across marketing channels to maximise sales using the VAR model.