Identify work opportunities that will have the greatest positive impact on customer purchase rate
predictive model to output a list of features that influence whether or not a searching customer decides to purchase a product, ordered by importance
- Clickstream data, feature creation and selection
- Random Forest model, feature importance
- xgBoost model, feature importance
Product inventory and Customer geography identified as 2 important features and two bodies of work completed as a result
Code file is my working draft and contains everything I trialed; not in the cleanest state with the optimal amount of comments; please forgive ๐