Name the product in a way the reader (i.e. your target customers) will understand. Trail Stats

Describe who the market for the product is and what benefit they get. One sentence only underneath the title. This product is for mountain bikers and hikers looking to get updates on favorite and new hikes/rides

Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Worried that rain has turned your favorite trail to muck? Think snow might still be on-trail up high? Check Trail Stats to get the latest feedback from other hikers and bikers. Trail Stats also gives you the opportunity to post your own updates on trails that you've recently explored!

Describe the problem your product solves. Takes the guessing game out of deciding where you are going to kick off the day's adventure.

Describe how your product elegantly solves the problem. This product solves the problem by creating a forum where trail comments can be shared in an easy to use interface

A quote from a spokesperson in your company. 'Get the latest on your local trails dudes!'

Describe how easy it is to get started. Just go to 'url here' and browse trails OR login with your facebook account and post your comments

Provide a quote from a hypothetical customer that describes how they experienced the benefit. 'Trails stats is kick-ass'

Wrap it up and give pointers where the reader should go next. go to 'url here' and get started today!