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Data and code behind the articles and graphics at FiveThirtyEight

generating-keywords-from-google-ads icon generating-keywords-from-google-ads

For a digital marketing agency, which is approached by a massive online retailer of furniture. The task was to create a prototype set of keywords for search campaigns for their sofas section. With my Python skills, I will try efficiently to create these keywords! The most important task in structuring a search engine marketing account is mapping the right keywords to the right ads and making sure they send users to the right landing pages. Having figured that out is a big part of the account setup and makes the life of the account manager much easier.

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App's rating, reviews, price and installs have been analysed against their respective categories. Dataset has been cleaned and downloaded from Kaggle.

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Sources for some videos

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