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Evan O'Neill's Projects

customer-er icon customer-er

Translating text attributes (like name, address, phone number) into quantifiable numerical representations Training ML models to determine if these numerical labels form a match Scoring the confidence of each match

rfm-segmentation icon rfm-segmentation

How an RFM segmentation can be performed and operationalized to enable personalized workflows

segmentation icon segmentation

Create advanced customer segments to drive better purchasing predictions based on behaviors. Using sales data, campaigns and promotions systems, this solution helps derive a number of features that capture the behavior of various households. Build useful customer clusters to target with different promos and offers.

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