| Pulsar edit | Explainers | Issues and fixes | Lifehacks | Reviews | Contact | Linkedin |

I'm LJ Sinclair, and I'm a writer

The right word, in the right place, at the right time

Anyone can type words into a word processor, email or social media with mixed results.

But to communicate meaning without ambiguity, you need someone who knows how to:

• establish the facts through direct research and working with subject matter experts
• determine the audience
• turn complex, ambiguous ideas into clear, easy to understand content
• and do all this without leaning into the tropes of marketing, hard sell or manipulation

To paraphrase Charlie Taub (Vadim Glowna) in the Jack Irish movies:

Technical Communication is to Writing what Software Engineering is to Programming.

But why isn't it pretty?

A lot of websites are like those blockbuster movies where the story and plot serve the flashy Special Effects (SFX). They look all whiz-bang but lack substance.

But from a writing point of view, this approach puts aesthetics before function.

It's for that reason I've decided on GitHub which means the content can stand on its own.

Not to mention, I can write it in Markdown, which is plain text and can be exported (using tools such as Pandoc) to different file formats.

Past projects

You can find a full breakdown and summary of past projects and work on my LinkedIn profile:

• LJ Sinclair on Linkedin