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Dionysios Zelios's Projects

cohort-analysis icon cohort-analysis

Cohort analysis is a study that focuses on the activities of a particular cohort. A cohort is a group of people who share a common characteristic over a certain period of time.

rfm_analysis icon rfm_analysis

RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promotions and also for future personalization services.

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