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directing-customers-to-subscription-through-app-behavior-analysis icon directing-customers-to-subscription-through-app-behavior-analysis

This problem is about the company who want to provide its customers with a paid mobile app subscription that will allow them to track all their finances in one place. To attract customers, company releases a free version of their app with some of the main features unlocked. The company has tasked us to identify which user will not enroll in the paid products so that additional offers can be given to them. Because of the cost of these offers, it will not given to everybody, especially customers who enroll anyways.

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